The Countdown to Sales Success Begins With Intelligent Lead Scoring and Lead Qualifying

Buyer behavior rankings, alert-equipped workflows, and pitch-perfect sales pitches are all in the palm of your hands with Marketing Manager’s lead scoring tools designed specially for the publishing industry.

The Sales Shortcut You’ve Always Dreamt Of

With lead scoring, you get an up-to-the-minute look at your potential customers and their digital behavior.

Define Your Criteria

Monitor Interactions and Downloads

Receive Alerts

Track Clickstream

Craft Relevant Pitches

Rank Buyer Behavior

Amend Inefficienciesy

Concentrate on Conversions

Pointing Sales in the Right Direction

Put your best foot forward with every sales effort by qualifying your leads as “low,” “medium,” or “high” and knowing where your best efforts should go for all of them.

How Lead Scoring Helps

By focusing on buyer behavior, Marketing Manager’s lead scoring tools help you focus on buyer needs and pain points.

Increase Efficiencies

To know how potential customers engage with your site is a great way of knowing what your larger strengths (and even your overlooked opportunities) are.

Evaluate Interactions

In addition to specific company demographics, create scores for interactions such as site visits, email opens, and downloads.

Revolutionize The Pipeline

Move prospects through the sales pipeline more quickly to accelerate conversions and boost overall ROI.

Adapt Easier

Even as leads convert and sales rise, Marketing Manager’s lead scoring helps you adapt to overall market dynamics and changing customer behavior better.

Modernize Your Marketing

By assigning scores to leads based on their engagements and interactions, you can prioritize your efforts and direct focus exactly where it’s needed.

Define Your Criteria

Like customer profiles, it’s important to know what customer attributes and actions make sense with your publication’s success.

Optimize Resources

Dedicate sales efforts efficiently to the highest-scoring leads rather than equally to all leads.

Nurture Leads Effectively

Focus on all aspects of the buyer’s journey by personalizing content and targeting your segmentations better.